Wendy’s Invades Fortnite
Fortnite is one of the largest games on the planet, with kids, teens, adults and more dropping into Epic’s free-to-play juggernaut. Wendy’s wanted to get in on the action but wanted to avoid the high cost of sponsored events and skins. After the announcement of an in-game event focused on food, they saw an organic way to get into the Battle Royale World.
Stats from the Wendy’s Fortnite activation
Wendy’s utilized social media platforms to promote a Twitch live-stream hosted by the brand; the core goal was to destroy all freezers at burger restaurants because of Wendy’s. Doesn’t. Do. Frozen. The result of the stream was stellar, Wendy’s Saw:
1.5 Million Minutes Watched on Twitch
119% Increase in Mentions of Wendy’s on social
752 Burger Freezers Destroyed
By the next update, Epic removed Burger Freezers from the game.
Key Takeaways
Engaging with gamers doesn’t require a massive budget
Apart from the working hours of those involved, everything involved in the setup of this was free. Twitch account, Fortnite. All free to use.
Look for an organic connection
While note every brand will have as clear a connection as Wendy’s found, look for a way to connect your brand with the game seamlessly.
Have fun with it!
When brands do something fun and cool in gaming, it gets gamers talking both on Twitch, in discord, and on social. Have fun with the community!
*DISCLAIMER: This case studies our Marketing to Gamers interpretations of case studies that are publicly available and/or have been shared with permission from the involved parties.