Before You Can Market to Gamers, You First Need to Understand Who They Are
Gaming Stats from Around the World
Canada
Canada is a powerhouse in the gaming industry, with hundreds of studios calling the great white north home. But Canadians don’t just make games; they love to play them too! According to the Entertainment Software Association of Canada’s 2022 Essential Facts report:
53%
Of Canadians Play Video Games regularly
34 - 39
Average Age of Canadian Gamers
49/51
Split Between Male and Female Gamers Respectively
United States
The US is one of the largest countries contributing to the gaming industry. Home of thousands of developers, conferences, and more, it is a nation of gamers. According to the Entertainment Software Association’s 2022 Essential Facts report:
66%
Of Americans Play Video Games at Least Weekly
33
Average Age of American Gamers
52/48
Split Between Male and Female Gamers Respectively
UK
The UK is the home of industry legends, from founders such as Rockstar Game’s Sam and Dan Houser to studios like Playground Games and Media Molecule. According to Savanta’s 2020 study on UK Gaming Attitudes and Behaviours:
54%
Of UK Residents Play Games Most Days
46%
Of Gamers who play most days are over 40
50/50
Split between Male and Female Gamers (who play on most days)
Japan
Japan can be considered as one of the most important countries in gaming, as being the home of many prolific gaming companies including Nintendo, Sony, Sega, and many more. While English stats aren’t readily available, Insight at FreakOut has demographic insights translated from Famitsu’s Game White Paper 2021:
41%
Of Japanese Residents Play Video Games
20-49
Average Age of Japenese Gamers
51/49
Split Between Male and Female Gamers Respectively
Australia
While Australia may have a smaller population, the country’s passion for gaming is abundant. According to the Interactive Games & Entertainment Association’s Digital Australia 2020 Report:
2/3
Of Australians Play Video Games
34
Average Age of Australian Gamers
53/47
Split Between Male and Female Gamers Respectively
France
To say France loves gaming is an understatement. Not only is it home to game publishers like Ubisoft and Focus Entertainment, but over half of the population games in some way. According to Newzoo’s 2022 French Gamers report:
60%
Of French Residents Play Video Games
31%
Of French Gamers are between 21 - 35
53/47
Split between Male and Female Gamers Respectively
Want to see a specific country added to the list? Let us know below!